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The embossing process involves creating a raised image on a printed surface resulting in a three-dimensional effect. The embossing procedure typically requires the use of a raised die in combination with a recessed die. The two dies are designed to fit into each other and when the target material is pressed between the two dies, the raised die forces the material into the recessed die. This process creates a raised impression without damaging the targeted surface.

Die cutting is a production process that utilizes specialized machines in combination with custom dies to create custom shapes during the printing process. Traditional die cutting methods utilize dies made from metal and blades that are applied to paper and cardstock surfaces in order to create the required custom cuts. Newer die cutting techniques utilize laser cutting that result in very smooth and accurate finishes. Since laser cutting does not require the use of thick metal blades, it can help create more intricate designs with a higher level of artistic detail.